McDonalds: Till Training Game
Working together, City & Guilds Kineo and McDonald’s created a till training game that was addictive, purposeful and fun. The game uses a simulation of the new till system to test learners on how they deliver the customer experience.
Why we like it
- Realistic – game centers around using a simulation of the new till system.
- Game mechanics – use of stories for context and emotional engagement, Setting is realistic (restaurant) Characters (customers) and narrative (the orders and the different customers).
- Uses gaming features such as lifelines, bonuses and panel elements to enhance the gamification feel and engage the learner.
- Scores, levels, count-down, challenges, simulated till environment, sound effects and customer voices all create a gaming feel.
- Feedback – little and often (satisfaction, scores, levels, customer response, flashing red,) – shows choices the learner is making is having consequence all the time – dynamic feedback.
- Gives learners an opportunity to learn in a safe environment to practise and learn from mistakes, without customers getting frustrated.
- Levels – smooth learning curve with lots of attention to achievement.
- Scoring – goes up to 9 million! Lots of bonus and rewards, only one winner.
How to improve this eLearning
Use HTML5 to ensure a responsive user experience. We include badges and utilise xAPI to harness multi-player capability.
Elearning Superstars rating
- Usability - 9/109/10
- Content - 9/109/10
- Learning - 9/109/10
- Creative - 9/109/10
- Overall - 9/109/10
About City & Guilds Kineo and the authors
As part of the City & Guilds Group we have a rich history in skills development and leading technology know-how. We provide our clients with complete learning solutions built around their business needs – whether that’s accreditation and apprenticeships, elearning, a LMS or a blended solution. We can do it all and deliver to organisations a completely end-to-end service.
Paul Westlake, Solutions Consultant
Paul joined City & Guilds Kineo as a Solutions Consultant after spending the past 9 years designing and delivering both elearning and Classroom-based learning solutions for McDonalds’ 80,000 strong workforce.
Paul was instrumental in facilitating the transition at McDonalds’ from traditional training to elearning, as well as managing key elearning projects that supported the national launch of a new HR and Training system.
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