Virgin Atlantic: Visually appealing animated flight safety film

Visit elearning Developed by Art & Graft

A novel approach to jazzing up the dreaded safety message at the start of flights. High quality visual design, animation and scripting.





Why we like it

  • Story telling approach
  • Fresh and stylish use of well-known movie genres to get the message across
  • Attention grabbing (and holding)
  • Strong script and storyboard
  • Stylish sophisticated design and animation
  • Creative and design-led
  • Memorable
  • Simple
  • FUN!

How to improve this elearning

Breaks the golden rule of instructional video – it’s too long. Need to keep it short!

Elearning Superstars rating

  • Usability - 9/10
  • Content - 8/10
  • Learning - 8/10
  • Creative - 10/10
  • Overall - 8.5/10

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  • Scott Harrison

    Apart from absolutely breaking the Golden Rule of being too long, I can’t see how this would be taken by a very wide audience (anyone who takes a flight) watching every time they take a virgin flight – many fly multiple times a week. For this situation and audience, who need to know the safety measures, but also want to get on with their flight and in-flight entertainment, I think this is a poor fit for purpose.