IPA: Foundation Certificate in Advertising

Visit elearning Developed by Willow DNA

Winner Best Online Distance Learning category Elearning Awards, 2012 A Learning Path approach with a combinations of learning methods, to deliver IPA (Institute of Practitioners in Advertising) materials online in a variety of ways.








Why we like it

  • Multi channel approach
  • Use of social media for developing community of practice (Yammer)
  • Understanding of how people learn together
  • Authentic voices – forums for discussion and debate
  • Design is driven by end user engagement
  • Learning Path approach with personalised routes through materials
  • Plenty of opportunities to apply knowledge and embed understanding into practice
  • Cohort and time bound – helps create community of practice.

How to improve this eLearning

We can see how a cloud based tool could provide a solution for vendor and client working in such a highly collaborative manner and to maintain the content in a rapidly changing context.

eLearning Superstars rating

  • Usability - 7/10
  • Content - 9/10
  • Learning - /10
  • Creative - /10
  • Overall - /10

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